Bastion

Australasia’s largest integrated marketing and communications agency, Bastion, is continuing its expansion drive with the strategic acquisition of AnalogFolk Australia, a premier digital creative agency known for its innovative approach to building progressive brands in the digital world.

The Cancer Institute NSW have launched a new vaping behaviour change campaign, targeting 14-24 year olds.

The big LEGO Llama takes over Bondi Beach

We helped the Altrad Group create a new strategic and creative DEI&B approach for their 60,000 employees in 60 countries across the globe.

Welcome to the Yves Saint Laurent Beauty Holiday Activation

On behalf of our client, the Bastion Experience team designed and executed a striking brand activation for the new Rouge Pur Couture lipstick from Yves Saint Laurent. 

Australia's largest lolly store

Inclusive. Innovative. Caring.

Having been awarded the business in May via a competitive pitch, Bastion Creative has developed its first major body of work for The Royal Australian College of General Practitioners (RACGP), the national voice for the GP profession.

Bastion's Creative Director, Laurence Cronin, shares his experience with bowel cancer after using the free screening kit saved his life.

Introducing Prada Paradoxe Intense Parfum.

Who better to tell pet owners about the efficacy of flea and paralysis tick prevention than the very pets who depend on it?

Grill’d partnered with Warner Bros. and Mattel on the release of Barbie: The Movie and tasked Bastion Experience with creating an engaging, memorable space that referenced key visuals and hero characters from the film.

The team at L'Oréal Australia partnered with Mecca Brands to deliver a revamp of their stunning collaboration from 2022, this time focusing on the new On a Date Fragrance.

The campaign speaks to Mable’s mission, which is to champion and enable individualised independence for every Australian.

Harris Scare asked Bastion to generate excitement around the latest addition to its fashion family, Libertine.

Harris Scarfe asked Bastion to generate a must-have mindset around key essentials to further establish them as a trusted fashion destination.

Launching a much loved Australian retailer into the New Zealand market

Working closely with the Polaris team, devising a strategic plan for Australian Jewish News to be vital digital service and to convert emerging new audiences to subscribers.

Dylan Alcott’s Not Done Yet as Rexona launches brand campaign through Bastion

endota has remained at the forefront of the Australian day spa industry since its inception.

In an increasingly digital world, appearing on camera has become a common occurrence in the workplace, but for many camera-shy employees, it’s a much-dreaded job requirement to be avoided where possible. Learn to conquer those fears with insider techniques from former Ten News Anchor and our Principal Media Trainer Katrina Shute, to keep your cool and stay on message whenever you’re in front of the lens.

Welcome to Casa Ferrari 2024

AI will forever change the way we work, who we employ and how we pitch for business. To thrive in this new world become proficient with what Chat GPT will never master – human engagement.

The Woolies CEO’s disastrous interview this week highlights the biggest misconception most people hold when being interviewed by a journalist. One simple hack from former Network Ten Anchor and now Bastion Reputation’s Principal Media Trainer Katrina Shute will ensure the talent remains on message (and in the room) whenever they’re in the interview hot seat.

CRNRSTONE, the research and data arm of Bastion, announces its appointment of Nathan Saville as General Manager. Based in Sydney, Nathan will be responsible for driving innovation and growth for the business.

The year that was.

Cancer Council Victoria has tapped Bastion for its latest SunSmart campaign, aiming to change the behaviours of Victorians to cover up in the sun.

Leading corporate affairs arm of Bastion, Bastion Reputation, has expanded its national footprint with the acquisition of Frank Communications & Advisory cementing its presence in the ACT, New South Wales and Victoria.

Fantastic project to be a part of that's behind our shortlisting - looking at Australia's (often) toxic online gaming culture and informing a Silver Lion award winning campaign from Maybelline New York.

In a period of significant business growth, with several recent new business wins including Cancer Council Victoria, The Royal Australian College of General Practitioners, Reece, Green Cross Health, and Catalano Interiors, Bastion Creative announces the appointment of Susan Bird as Managing Partner to lead its Creative practice in Melbourne.

Campbell has led teams of communications professionals in crisis and issues management and provided extensive advisory service to executives

Bastion Experience celebrates new office launch in Brisbane!

Leading corporate affairs agency Bastion Reputation is continuing its Sydney growth with the appointment of former NSW Government senior media advisor Sally Taylor to its team.

Bastion has launched a new division, Bastion Advocate, to sit within the independent agency’s integrated communications arm, Bastion Amplify, to harness the power of influencers and drive audience interaction.

Leading corporate affairs agency Bastion Reputation has recognised and rewarded three experienced staff, Jeremy Arnold, Andrea Robertson and Georgie Patterson, with promotions to new positions in a move that further reinforces the firm’s continued growth and is a statement of intent for the year ahead.

The Top 100 Brands by Asian Australians: Luxury Retail Edition report offers unparalleled insights, allowing Bastion Cross-Cultural Insights to collectively explore the intricate tapestry of luxury retail and reimagine its future for CALD consumers in Australia.

Campaign strategies on show in the 2023 referendum.

Young Gun profiles takes a look at the young talent across the Australian advertising, adtech, marketing and media sector. Aiming to shed light on the varying roles, people and companies across the buzzing industry.

Purpose-led corporate affairs firm, Bastion Reputation has further bolstered its growing team of consultants with the addition of three emerging talents in its Melbourne and Sydney offices.

Jondayah Martin wins Young PR Talent of the Year

Artificial Intelligence is rapidly shifting the landscape and possibilities for every industry, business, worker and consumer. Organisations that get informed and plan their approach to AI will be the first to find the emerging strategic opportunities.

Bastion Transform, the content strategy and digital transformation arm of Bastion, led by former ABC News Director Gaven Morris, announces the appointment of Jenni Ryall to the newly created senior position of Group Director, Business Development and Strategy.

While some commentators describe International Women’s Day as an annual corporate calamity (a reputation well-earned in many places), at the very least it’s a moment to be highlighting gender equity and what we can all be doing differently.