Fantastic project to be a part of that's behind our shortlisting - looking at Australia's (often) toxic online gaming culture and informing a Silver Lion award winning campaign from Maybelline New York.
Hosted by The Research Society, The Research Society Research Effectiveness Awards recognise research that makes a difference to business and social policy planning performance.
Our Insights team have been nominated under the Consumer Insight category for their work informing the award winning Maybelline campaign 'Through their Eyes' campaign, exploring the horrific abuse suffered by female identifying and LGBTQIA+ gamers.
In the words of our L'Oreal client:
"So so proud to see consumer insights driving strategic decision making and business action. A big thank you to Tabitha Lucas and the team at Bastion Insights AUS for this amazing work and partnering with us on this social issue that has had such a big impact at L'Oreal ANZ!
So proud to see consumer insights driving understanding, action and recognition at the highest level.
A huge thank you to Tabitha Lucas and the team at Bastion Insights AUS for partnering with us on this incredible and important research into a social issue that impacts so many. The work completed has been recognised on the global stage - the Maybelline Through Their Eyes Campaign won a Silver Lion at the Cannes Lions International Festival of Creativity!!
I am so incredibly proud of the insights uncovered and the movement this campaign has sparked."
