News & Views

A revolutionary new program designed to disrupt outdated partnership and ambassador models between athletes and businesses has launched nationally, providing new opportunities for the 46 per cent of elite athletes living on less than $23,000 a year.

Leading integrated marketing and communications agency Bastion has appointed one of the industry’s most respected and experienced leaders, Cheuk Chiang, as CEO for Australia and New Zealand to deliver against the agency’s plans for significant growth.

In an increasingly digital world, appearing on camera has become a common occurrence in the workplace, but for many camera-shy employees, it’s a much-dreaded job requirement to be avoided where possible. Learn to conquer those fears with insider techniques from former Ten News Anchor and our Principal Media Trainer Katrina Shute, to keep your cool and stay on message whenever you’re in front of the lens.

La Trobe Financial, has released a new marketing campaign, `Grandpa’s Gift’ developed by creative agency Bastion.

AI will forever change the way we work, who we employ and how we pitch for business. To thrive in this new world become proficient with what Chat GPT will never master – human engagement.

The Woolies CEO’s disastrous interview this week highlights the biggest misconception most people hold when being interviewed by a journalist. One simple hack from former Network Ten Anchor and now Bastion Reputation’s Principal Media Trainer Katrina Shute will ensure the talent remains on message (and in the room) whenever they’re in the interview hot seat.

CRNRSTONE, the research and data arm of Bastion, announces its appointment of Nathan Saville as General Manager. Based in Sydney, Nathan will be responsible for driving innovation and growth for the business.

The Cancer Institute NSW have launched a new vaping behaviour change campaign, targeting 14-24 year olds.

Executing a great communications strategy is a marathon not a sprint, and there are some key steps you need to consider before you lace up your shoes and head out the front door. Jeremy Arnold, Associate Principal at Bastion Reputation and experienced marathon runner, shares the similarities between these two major endeavours.

Our leading for-purpose corporate and public affairs consultancy arm of the business, Bastion Reputation, is thrilled to announce the appointment of Katrina Shute as Principal Consultant leading its Training and Capability practice.

Bad news is hard to break, especially if you are a brand, a celebrity, a government or indeed anyone with a reputation to protect. And bad news has a knack of landing at the worst possible time. It can kill a product launch or create an embarrassing distraction from important initiatives. So, when is a good time to release bad news?

In today's digital landscape, social media is a powerful but double-edged sword. This thought-provoking piece highlights the vital importance of managing online sentiment for safeguarding your brand's reputation online.

Via Adnews: Our Industry Profile takes a look at some of the professionals working across the advertising, adtech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry.

Bastion has launched a new division, Bastion Advocate, to sit within the independent agency’s integrated communications arm, Bastion Amplify, to harness the power of influencers and drive audience interaction.

Leading corporate affairs agency Bastion Reputation has recognised and rewarded three experienced staff, Jeremy Arnold, Andrea Robertson and Georgie Patterson, with promotions to new positions in a move that further reinforces the firm’s continued growth and is a statement of intent for the year ahead.

The Top 100 Brands by Asian Australians: Luxury Retail Edition report offers unparalleled insights, allowing Bastion Cross-Cultural Insights to collectively explore the intricate tapestry of luxury retail and reimagine its future for CALD consumers in Australia.

Campaign strategies on show in the 2023 referendum.

Purpose-led corporate affairs firm, Bastion Reputation has further bolstered its growing team of consultants with the addition of three emerging talents in its Melbourne and Sydney offices.

Jondayah Martin wins Young PR Talent of the Year

Artificial Intelligence is rapidly shifting the landscape and possibilities for every industry, business, worker and consumer. Organisations that get informed and plan their approach to AI will be the first to find the emerging strategic opportunities.

Bastion Transform, the content strategy and digital transformation arm of Bastion, led by former ABC News Director Gaven Morris, announces the appointment of Jenni Ryall to the newly created senior position of Group Director, Business Development and Strategy.

I attended this year’s SXSW festival in Austin, Texas, and was blown away by what I saw. I found myself feeling both scared and hopeful for our future. It challenged my perspectives and left me with more questions than answers. This is my best attempt to aggregate the big questions I will sit with over the next little while.

Bastion has appointed Tim Den Braber as national managing director of Bastion Digital, leading the offering in Australia which includes brand experience, CX and technology transformation.

Google News Initiative partners with Gaven Morris’s Bastion Transform to launch live newsroom experiments in Australia and New Zealand.

Bastion Reputation has appointed corporate affairs leader Tess Salmon as a Principal Consultant in its Sydney office to lead its rapidly expanding list of clients in major infrastructure, and industries facing a range of transition challenges, across NSW, Queensland, and the ACT.

Bastion Amplify is pleased to announce the senior appointment of Simone Esamie to the newly created position of Head of PR, Sydney.

Leading for-purpose corporate affairs agency Bastion Reputation has appointed Andrea Robertson, one of Australia’s most experienced multi-media and communications agency client service directors, to support the continuing growth of the business nationally.

The Top 100 Brands by Asian Australians, a new report by Bastion Cross-Cultural Insights has shown that Australian brands are falling short when it comes to driving awareness and positive engagement with Asian-Australian consumers.

Bastion partners with the Reach Foundation to support youth mental health and resilience, and provide training to Bastion’s emerging talent.

Bastion Reputation is excited to announce the appointment of Elliot Giakalis as its new Principal Consultant, Media and Public Affairs.

Bastion Reputation, one of Australia’s leading for-purpose corporate affairs consultancies, was proud to have been involved last week with Australia’s largest mining event and one of Australia’s biggest business events since the pandemic.

In a little over two weeks, Victorians are heading back to the polls, with the Dan Andrews Labor government looking for a third consecutive term. Should it be successful, and the opinion polls suggest it is likely to be, it will put the Premier on track to be the longest serving premier since Henry Bolte.

Brands and businesses creating a positive impact for all the right reasons.

Bastion Amplify is expanding its social media offering with the hire of three senior industry specialists, Nicola Swankie, Katy Andrews and Nel Wolf, who will lead continued growth of the independent agency.

Simon Langley, one of Australia’s most respected and awarded creative leaders joins Bastion as Group Chief Creative Officer, Australia, and Partner after almost two years at independent creative agency Edge.

Bastion Creative has announced the appointment of two senior leaders, as the business moves into a new phase of expansion. Angela Morris joins as National Chief Strategy Officer and Ana Lynch joins as Sydney Managing Partner, Bastion Creative.

Microsoft’s latest racing game launched with Xbox ANZ performing a stunt replicating the initial drive from the game.